Don’t try and disguise your chatbot as a human.Once you’ve considered all of the above, always come back to these four hard and fast rules: For example, a small business can’t name their AI assistant “Nike” or “Adidas” and avoid their trademark protections by claiming it’s simply a name.Įssential dos and don’ts when choosing a chatbot name Specific trademarks can exist to protect well-established brands ― often specific to region and sector, and it’s common sense not to use them. Under UK law, names can’t be copyrighted, so this is all taken care of. Our advanced next-gen AI chatbots can launch in 160 languages, so it’s worth sense checking across all your key markets for any cultural differences in the name you choose. Saying the name out loud and using it in context will help you decide on the right one. Your chatbot name is going to be used a lot by customers and your own teams. It’s worth involving your marketing team or anyone responsible for branding right at the beginning of your naming process. Your chatbot should match up with your brand values, tone and style, helping customers deepen their connection with your brand. Names designed to be memorable and relatable encourage more customers to interact with your chatbot and your teams to create positive associations.

Using a name prompts an emotional reaction from your customers because it instantly makes your chatbot more personal and familiar. Here are some of the things you’ll need to think about before you start, so you can effortlessly make a good choice: You’re familiar with the power of a great name in the business world ― just look at the furore when a team on The Apprentice picks a wrong’n! Whether it’s a team, a project, a product, service, or the name of your business, what you call it matters. Important things to know about chatbot names

Company chatbot names